Commercial Real Estate’s Global
Standard for Professional Achievement

April 23, 2015

LinkedIn is the world’s largest business network, and if you’re not using it to enhance your commercial real estate business, you’re missing a huge opportunity. Not just for job seekers and recruiters, LinkedIn offers ways to stay in touch with colleagues, market your expertise, connect with prospects and stay on top of the latest industry trends and news. Follow these tips to maximize your presence on LinkedIn.

  1. Keep your profile up to date: Potential clients, partners, employees and employers will search for you on LinkedIn. If your profile isn’t up to date or incomplete, they’ll wonder why. At a minimum, ensure that these parts of your profile are complete and that your profile is public so searchers can see this information.
    a. Profile picture – People want to work with people, not avatars. Have a real, professional photo so that searchers can identify you.
    b. Name – Use your full name, as people might search for you, so they can find you easily.
    c. Professional headline – Instead of your title, use keywords that people might search for when they need a broker or agent.
    d. Summary – Give a brief description of who you are and why people should want to work with you.
    e. Experience – list your current and other recent relevant experience so people can see your expertise.
  2. Connect with clients and prospects: Go through your contact list and connect with everyone you’ve done business with. Keep your connections fresh by adding new contacts as soon as you meet them, reminding them how you met. Be sure to craft a personal note versus using LinkedIn’s standard greeting. Having a current, complete list of LinkedIn connections will help ensure you are top of mind when they need to expand or make a move.
  3. Ask for recommendations: Consider LinkedIn one of the best marketing tools you have available. It’s searchable, trusted and authentic. Ask clients, supervisors, peers, etc., for LinkedIn recommendations and endorsements to boost your credibility, and reciprocate with people in your network.
  4. Join conversations: Look for both commercial real estate groups where you can further your knowledge and ask for advice (like Georgia CCIM’s), as well as groups that appeal to your prospects. For example, if you specialize in medical office space, join groups dedicated to Atlanta medical professionals, monitor conversations and contribute when you can add value.
  5. Promote your profile: Add your LinkedIn profile to your email signature, business card and website bio for an easy way for people to learn about you and to see third-party endorsements.

With almost 350 million users, LinkedIn is a must-have tool for today’s professionals. If you need more tips, ask us on… LinkedIn, of course.